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Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.Online dating services also differ widely in their revenue streams.Nevertheless, a similar number of online daters (31%) and non-users (32%) agreed that online dating kept people from settling down.In all, there was little difference among the sexes with regards to their opinions on online dating.In addition, online daters felt that online dating is easier more efficient than other methods (61%), and gives access to a larger pool of potential partners (62%), compared to 44% and 50% of non-users, respectively.Meanwhile, 60% of non-users thought that online dating was a more dangerous way of meeting people and 24% deemed people who dated online were desperate, compared to 45% and 16% of online daters, respectively.Some sites are completely free and depend on advertising for revenue.
People in their mid-30s to mid-50s all saw noticeable increases in usage, but people aged 25 to 34 saw no change.
Safety was, however, the exception, with 53% of women and only 38% of men expressing concern.
There is, however, great variation along gender lines.
Opinions and usage of online dating services also differ widely.
A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.