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Since women on the Pill could control their fertility, single and married women could have sex anytime, anyplace and with anyone without the risk of pregnancy.The Double Standard Although it was acceptable for single men to have sex, the idea of young women behaving in the same way disturbed many in America.
Check out our sexy single members who are searching for a sex date on our adult dating site.They were just using different and less effective forms of contraception.With the Pill, women were able to engage in the same behavior — but with a dramatically reduced risk of pregnancy.Helen Gurley Brown's book Sex and the Single Girl championed career women and open sexuality, effectively destroying the notion of the "old maid." Changes in Values In the midst of the civil rights and anti-war movements, the young generation of the 1960s questioned authority and rejected their parents' values.For many who came of age in this era, the traditional notion that a woman wouldn't be able to find a husband if she weren't a virgin was absurd.As the feminist movement evolved in the late 1960s, women started challenging their exclusion from politics and the workplace.They also began to question traditional sexual roles. At the core of the sexual revolution was the concept -- radical at the time -- that women, just like men, enjoyed sex and had sexual needs.The Rise of a Singles Culture Despite the social conservatives' agenda, as the decade progressed, societal emphases on virginity and marriage were slowly replaced by a celebration of single life and sexual exploration.Hugh Hefner put out a racy new magazine called Playboy that promoted bachelorhood and the swinging single life style.For social conservatives, the sexual revolution was an invitation for promiscuity and an attack on the very foundation of American society — the family.Feminists and social conservatives quickly clashed over morality of the "sexual revolution," and the Pill was drawn into the debate.