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It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
There is, however, great variation along gender lines.
According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not.
80% of the users said that online dating sites are a good way to meet potential partners, compared to 55% of non-users.
Only five out of a hundred said they were married to or in a committed long-term relationship with someone they met online.
For comparison, 88% of Americans who were with their current spouse or partner for no more than five years said their met their mates offline.